B2B Meta Ads

How can I use Meta Ads for B2B marketing?

Meta Ads give B2B businesses access to billions of users on platforms like Facebook, Instagram, WhatsApp, and Messenger—beyond the usual LinkedIn approach. With powerful targeting tools, cost-effective options, and a variety of ad formats, Meta Ads help you reach key decision-makers in creative ways. Tailor your message, engage your audience, and convert views into valuable leads by meeting your clients where they are online.

Get Started

How can I improve my B2B Meta Ads performance?

When it comes to boosting B2B Meta Ads, my approach focuses on finding the right audience, running ads that convert, and tracking metrics that matter. Here’s how I tailor strategies to make each campaign hit the mark:

Finding the Right Target Audience

Success starts with reaching the right people. As a starting point I help you pinpoint key demographics, industries, and job roles, making sure your ads land in front of decision-makers who are ready to take action.

Ads That Resonate with People

I’m giving guidelines to create ad that speaks directly to your audience’s needs and challenges. My focus is on clear, engaging messages and visuals that capture attention, making sure your brand feels relatable and valuable.

Campaign Optimization

I don’t believe in “set it and forget it.” Regular adjustments and A/B testing are part of my approach to fine-tuning each campaign. This way, I can improve performance based on real data, making sure your ads stay fresh and relevant.

Conversion Tracking

I set up conversion tracking and Looker Studio dashboards to monitor performance closely. Tracking the right numbers is crucial. By keeping an eye on Cost Per Lead (CPL) and Customer Acquisition Cost (CAC), I make sure your budget is used effectively, and every campaign is working toward real business growth.

What are the benefits of using Meta Ads for B2B marketing?

Meta Ads give B2B marketers a fresh way to connect with key clients and decision-makers. With a broad reach, accurate targeting, and affordable options, here’s why Meta Ads work:

Access a Huge Audience

Meta platforms like Facebook, Instagram, Messenger, and WhatsApp reach nearly 4 billion users worldwide. For B2B brands, this means the chance to connect with decision-makers in spaces where they’re already active, building trust and growing awareness.

Targeting Options That Fit Your Needs

Meta Ads let you select the targeting options that align best with your business goals. Plus, with retargeting, you can re-engage users who’ve shown interest, increasing the chance they’ll take action.

Affordable Campaigns with Flexibility

Meta Ads are often more budget-friendly than platforms like LinkedIn. With lower costs per click and impression, you can easily start small and scale based on results, making it accessible for B2B companies at any stage.

Unlock B2B Growth with Expert Ad Campaign Management

Ready to make your Google Ads, Meta Ads, and LinkedIn Ads work harder for your business? With more than 8 years in performance marketing, I specialize in running B2B ad campaigns that connect you with the right decision-makers, bring in qualified leads, and drive measurable growth.

Extensive Experience

Over 8 years in the helped me mastered the complexities of B2B campaigns, from audience segmentation to advanced targeting strategies.

Easy Outsourcing

With full-service management, I handle your ad campaigns, saving you time and resources while ensuring top-tier performance.

Deep Knowledge Across Platforms

Whether it’s Google Ads, Meta Ads, or LinkedIn Ads, my expertise across these systems guarantees optimized strategies that work together for maximum reach and results.

Business-Centric Results

My approach centers on what matters most to you—improving lead quality, boosting conversions, and getting a solid return on investment.

Pricing

What’s Included in My Campaign Management Service?

$60/hour

Customized Strategy

Competitor Insights

Transparent Reporting

Guidance on Ad Copy & Creative

Targeted Keywords and Audiences

Ongoing Campaign Optimization

Conversion Tracking Setup

Flexible Budget Management

Get Started

We are working with Sebastian Mazur since 2019 when he joined us as a performance specialist. During that time he provided us and clients with expert knowledge of various aspects of advertising on Google, Facebook and Linkedin. He was able to manage multiple projects at once without losing the quality of work, which proved his very high work ethic.

Jakub Lebuda Clipatize

Sebastian has been working with us for about 12 months taking on the responsibility of being our paid social expert. He has worked with us on a number of campaigns since joining and has added tremendous value to the services we provide. He has enabled our agency to grow, take on new projects, new clients and his expertise has produced some outstanding results on the paid social campaigns he has been in charge of. He is a true paid social specialist.

Sean CarrollVixen Digital

Sebastian has an excellent knowledge of performance marketing and generating leads for B2B companies. He managed our campaigns on Google, Linkedin, Facebook, and Microsoft Ads, providing valuable insights and results in a challenging and competitive environment.

Dawid Olszta CMO

Sebastian Mazur, during his cooperation with the See Change agency, had the opportunity to manage many Google advertising campaigns and on Social Media portals such as Facebook and Linkedin. The campaigns conducted by Mr. Sebastian resulted in great results and full customer satisfaction. He proved to be a great specialist with enormous Know-How, which influenced the development of the entire agency. Thanks to his high personal culture and resistance to stress, working with him is a real pleasure. Excellent knowledge of foreign languages had a very positive effect on the service of foreign customers. Mr.Sebastian proved to be one of the best specialists in the history of the agency.

Beata SzkaradekSeeChange

Performance Marketing Outsourcing for Agencies

Delegate performance marketing tasks to an external specialist

Learn More

Grow Your Agency with Outsourced Performance Marketing

Focus on growing your agency while I manage the details of your performance marketing. With expert handling of campaigns on Google, Meta, and LinkedIn, you can save time, cut costs, and deliver stronger results for your clients. Partner with a trusted resource and scale up without needing to expand your in-house team.