B2B Google Ads

Can Google Ads help my B2B business grow?

Yes, Google Ads can absolutely help your B2B business grow. By targeting decision-makers actively searching for solutions, Google Ads places your brand in front of the right audience at crucial moments. This approach drives high-quality leads and measurable results, even for longer B2B sales cycles.

With precise targeting, immediate visibility, and cost-efficient management, Google Ads becomes a powerful ally in scaling your business. Boost brand awareness, nurture leads, and see real-time performance data that helps you continuously refine your strategy for sustained growth.

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How can I improve my B2B Google Ads performance?

As a Google Ads consultant, my goal is to fine-tune your campaigns to bring in quality leads and improve conversion rates. Here’s how I help B2B clients make their Google Ads work harder and smarter:

Targeted Keyword Strategy

I focus on selecting long-tail and intent-driven keywords that align with the specific needs of your buyers. Instead of broad terms that drive generic traffic, I use more focused phrases like “custom CRM solutions for small businesses,” which attract decision-makers ready to engage.

Precise Audience Targeting

Using Google’s Audience Manager, I create custom audiences tailored to your ideal customer profiles. I also incorporate in-market audiences, reaching people already researching services similar to yours, which improves lead quality and aligns with your business goals.

Campaign Optimization

I focus on refining keywords and bidding strategies that maximize your budget’s impact. By analyzing metrics like Cost per Lead (CPL) and Customer Acquisition Cost (CAC), I ensure your ads appear at the times and placements that are most likely to drive conversions.

Conversion Tracking

I set up conversion tracking and Looker Studio dashboards to monitor performance closely. This data allows me to analyze which ads and keywords bring the highest-value leads, giving you actionable insights for continual improvements.

What are the benefits of using Google Ads for B2B marketing?

Google Ads is a powerful tool for B2B marketers seeking targeted reach, rapid lead generation, and real-time data insights. Here are the top three benefits it offers to drive meaningful results:

Instant Visibility

Unlike SEO, which can take time to gain traction, Google Ads gives your business immediate exposure at the top of search results. This ensures your brand is front and center, driving traffic and potential leads from day one.

Precision Targeting

Google Ads allows you to reach exactly who you need to—based on job titles, industries, interests, or even company size. This focused targeting ensures your message reaches decision-makers most likely to convert, making every click count.

Cost Control and Measurable ROI

With a pay-per-click model, you only pay for results. Google Ads’ robust analytics enable tracking of performance metrics like conversion rates and cost per acquisition, helping you adjust budgets and strategies for maximum return on investment.

Unlock B2B Growth with Expert Ad Campaign Management

Ready to make your Google Ads, Meta Ads, and LinkedIn Ads work harder for your business? With more than 8 years in performance marketing, I specialize in running B2B ad campaigns that connect you with the right decision-makers, bring in qualified leads, and drive measurable growth.

Extensive Experience

Over 8 years in the helped me mastered the complexities of B2B campaigns, from audience segmentation to advanced targeting strategies.

Easy Outsourcing

With full-service management, I handle your ad campaigns, saving you time and resources while ensuring top-tier performance.

Deep Knowledge Across Platforms

Whether it’s Google Ads, Meta Ads, or LinkedIn Ads, my expertise across these systems guarantees optimized strategies that work together for maximum reach and results.

Business-Centric Results

My approach centers on what matters most to you—improving lead quality, boosting conversions, and getting a solid return on investment.

Pricing

What’s Included in My Campaign Management Service?

$60/hour

Customized Strategy

Competitor Insights

Transparent Reporting

Guidance on Ad Copy & Creative

Targeted Keywords and Audiences

Ongoing Campaign Optimization

Conversion Tracking Setup

Flexible Budget Management

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We are working with Sebastian Mazur since 2019 when he joined us as a performance specialist. During that time he provided us and clients with expert knowledge of various aspects of advertising on Google, Facebook and Linkedin. He was able to manage multiple projects at once without losing the quality of work, which proved his very high work ethic.

Jakub Lebuda Clipatize

Sebastian has been working with us for about 12 months taking on the responsibility of being our paid social expert. He has worked with us on a number of campaigns since joining and has added tremendous value to the services we provide. He has enabled our agency to grow, take on new projects, new clients and his expertise has produced some outstanding results on the paid social campaigns he has been in charge of. He is a true paid social specialist.

Sean CarrollVixen Digital

Sebastian has an excellent knowledge of performance marketing and generating leads for B2B companies. He managed our campaigns on Google, Linkedin, Facebook, and Microsoft Ads, providing valuable insights and results in a challenging and competitive environment.

Dawid Olszta CMO

Sebastian Mazur, during his cooperation with the See Change agency, had the opportunity to manage many Google advertising campaigns and on Social Media portals such as Facebook and Linkedin. The campaigns conducted by Mr. Sebastian resulted in great results and full customer satisfaction. He proved to be a great specialist with enormous Know-How, which influenced the development of the entire agency. Thanks to his high personal culture and resistance to stress, working with him is a real pleasure. Excellent knowledge of foreign languages had a very positive effect on the service of foreign customers. Mr.Sebastian proved to be one of the best specialists in the history of the agency.

Beata SzkaradekSeeChange

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Grow Your Agency with Outsourced Performance Marketing

Focus on growing your agency while I manage the details of your performance marketing. With expert handling of campaigns on Google, Meta, and LinkedIn, you can save time, cut costs, and deliver stronger results for your clients. Partner with a trusted resource and scale up without needing to expand your in-house team.